Footwear brand Baldinini opens U.S. store

Headquartered in Milan, footwear and accessory brand Baldinini has decided to venture in the U.S. The brand opened its first flagship in the country officially Tuesday, September 27.

The boutique encompassed 100 square feet and is located at The Mall in Short Hills. With a minimalist concept, the space has “beige nuances with softened pigments of cream and chocolate” for its interior decor. The space will offer Baldinini’s women’s and men’s collections and the Gimmi Baldinini line. Located near the Newark Liberty International Airport, the store joins 160 other high-end stores at the shopping mall.

The new storefront is part of the company’s way of improving its international presence. Through opening a retail front in the U.S., Baldinini is only further strengthening its business in the U.S., which currently makes up for 5 percent of their business. Moving forward, Baldinini’s new store and upcoming locations, which will be in New York and Florida, are part of the brand’s way to solidify their position on an international level.

Photo: Baldinini