Fred Segal celebrates pop-up and collab with Vitamin A Swimwear

The historic Fred Segal continues to shine amidst the changes for the company with its latest pop-up, featuring California swimwear brand Vitamin A. Not long after brand licensing agency Global Icons acquired a majority stake in the company, the Los Angeles retailer — which has become a retail icon among the fashion-savvy — has proven that it aims for continued growth as it features both global and local brands, such as Vitamin A.

As both brands, which embrace the California-cool energy associated with Southern California, celebrated the launch of the pop-up store within Fred Segal’s Sunset Avenue location on Thursday, April 4, as they introduced an exclusive, limited-edition capsule collection for collaboration.

The collaboration also emphasized Vitamin A’s — as well as the city’s — focus on sustainability, as each piece from the swimwear capsule was made using the brand’s BioRib fabric — a plant-based material.

Between the recent acquisition, its recent opening of a Malibu location, and the latest pop-up launch, Fred Segal aims for potential brand growth outside of its southern California locale and perhaps even the U.S., taking the brand global.

Photos: Dale Arden Chong