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Galet opening a mobile pop-up

By Kristopher Fraser

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Retail

French luxury loafer brand Galet has decided to take their fashionable show on the road. This summer they will be opening a mobile pop-up store that will be driving through the Hamptons and Montauk starting on Memorial Day weekend. High fashion pop-up stores are all too common in the Hamptons during the summer, but, Galet is taking a completely original approach by having a pop-up shop that is literally on the go.

The store will be housed in a vintage Citroen H-Van from the 1940's, and will be stocked with the brand's signature loafers and an interactive environment for customers. The official title of the pop-up store is Tour de Galet. This will actually be the closest that Galet has ever come to having a store in the U.S.

Their shoes are stocked at U.S. stores like Doyle and Mueser in New York City, but, they have yet to open a brick-and-mortar store of their own. The brand's shoes range in price from 195 dollars to 395 dollars, The success of their pop-up could potentially lead them to find a more permanent location, but, for now, they are the company to keep your eye on as they work on growing their presence in America.

Galet