Generation Tux opens first-ever retail showroom in Columbus, Ohio
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Retail
Generation Tux, an online platform for suit and tuxedo rentals, has opened its first-ever retail showroom in Columbus, Ohio, with additional locations set to open later this year.
The opening of the showroom underscores the company’s push into physical retail spaces and its commitment to local community engagement. The new showroom will offer an extensive selection of rental suits and tuxedos with Generation Tux’s leading customer service experience for customers in Columbus.
Generation Tux also aims to leverage its formalwear showroom experience as a destination for formal event planning by providing a welcoming hub for local wedding planners and community events. Stylists will also be on hand to offer personalized advice and style consultations using state-of-the-art digital tools to select the ideal outfit for men's special events.
Generation Tux opens debut showroom in Columbus, Ohio
In addition, all showrooms will utilize Generation Tux's unique fit technology, which uses AI and real data to ensure the perfect fit. The company’s unique Look Builder helps those unsure of styling by offering endless accessory and sock color matches with every suit and tuxedo.
“Our Columbus Showroom is set to become a cornerstone in the local retail landscape, offering a different level of personalized service and technology to the industry all in one place," commented Jason Jackson, president and chief operating officer of Generation Tux, in a statement.
“We are thrilled to unveil a space where couples and event planners can discover not only the perfect fit but also curated looks and expert advice to make their special day truly memorable. Our commitment goes beyond providing top-quality suits; it's about creating an immersive, high-touch experience that ensures every aspect of their formalwear journey is as unforgettable as the occasion itself.”
The opening of the new showroom marks the beginning of Generation Tux's journey to integrate into local communities while maintaining the convenience and service of its online platform. Over the next few months, Generation Tux is set to expand its showroom concept to several major cities across the United States.
To further mark this milestone, Generation Tux is offering 20 percent off to all customers, which can also be applied to an entire party when they visit the showroom and checkout. The opening of Generation Tux’s first showroom comes ahead of the wedding season in the United States, which tends to fall between the months of May to October.