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Good American creates apparel history as denim line

By Sara Ehlers

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As a new venture into denim, Khloe Kardashian has amassed great success in the apparel industry. Partnering with Emma Grede, the two have come together and launched premium denim label Good American, which surpassed one million dollars in its first day.

Due to its wild popularity, the jean company has become the biggest denim launch in apparel history, according to PRnewswire. The brand first launched October 18, and since then has sold out twice already. Currently, Good American offers three unique styles or fits including Good Legs, Good Cuts, and Good Waist. These styles are offered in a variety of colors ranging from light blue, dark blue, white, and black and offered in ripped or tailored styles. The brand ranges up to 215 dollars in price and is available in sizes to 24.

Currently, the brand is available on its ecommerce site as well as in select Nordstrom stores. The brand claims to have a “fit like no other,” which embraces both skinny figures as well as curvier body styles. "Making curves look good is not just something we say, it's a demand our product has to deliver for our customers,” said Grede. By pairing with Kardashian, the two have introduced these ranging styles and sizes to the denim market.

Good American