H by Halston launching on QVC

Mark your calendars ladies and gentleman, H by Halston, the diffusion line associated with legendary American fashion house Halston, will be launching on QVC in September. Xcel Brands Inc., the company that owns H by Halston, has tapped stylist Camerson Silver as the fashion director for H by Halston and H Halston. H by Halston is expected to showcase on QVC in November with Silver as the brand's on-air personality.

Last December, Xcel Brands Inc. acquired H Halston and H by Halston, both diffusion lines, for 27.7 million dollars. The transaction was paid for through a combination of stock, cash, and warrants. The two Halston assets were held in an intellectual property holding company that was owned by investors the likes of Hilco Consumer Capital and Ben Malka. The investor group retained ownership of the Halston brands under the Halston LLC umbrella.

Robert D'Loren, the CEO of Xcel Group, has said that his own design and marketing teams are working on the H by Halston line to ensure that it retains that true Halston aesthetic. “H by Halston is the line sold to QVC, while H Halston will be the line for retailers. Both are designed differently for the customers in that channel, although they will share similarities, such as the same modern, sensual aesthetic that is [inherent] in Halston’s designs,” D’Loren said in a statement. While H by Halston is only a few months away from launching, it has yet to be determined when the H Halston line will be available, however.

Halston diffusion line available on QVC come September

There will be a very excellent offering of selections, including caftans, knits, jersey dresses, footwear, and accessories. The lines range in price from 32 dollars for a knit top to 339 dollars for a leather tote. QVC is hoping that the line will reach a very broad channel of consumers, including everyone from Gen Xers, to Baby Boomers, and even millenials. Silver, who is also a fashion historian in addition to his incredible styling career, said to WWD of the line it's "[a great way to] translate evening wear glamour into daywear and casualwear that’s more accessible to consumers."

While Halston might be associated with the Studio 54 era in New York City, Silver has assured us that the new line is more sporty and won't have a retro feel to it. A Halston diffusion line is just the right touch of accessible luxury the industry needs right now, especially with diffusion lines like Marc by Marc Jacobs disappearing. It's a much welcome necessity to the retail world.