Apparently, some people didn't heed Tim Gunn's advice about catering to the plus sized market. Fast-fashion retailer H&M has announced that they will be pulling plus-sizes from their New York stores.
Revelist reported that H&M pulled plus-sizes to accomodate for its growing range of products. H&M, which has expanded into beauty and home decor, is re-evaluating how they merchandise their stores.
Plus-sizes no longer going to be available at H&M brick-and-mortar
"H&M’s product range has grown in the past few years, with e.g. an extended sports offering, a new beauty assortment and our interior concept H&M Home. This means not all stores have room for all our fashion concepts. The assortment in the stores is evolving as we continuously assess the product mix, which is decided by each store’s specific pre-requisites when it comes to e.g. its size and the customers’ requests. We refer customers to our online store hm.com, which includes all our fashion concepts, and a broader assortment," a spokesperson told Revelist.
Interestingly enough, H&M's largest location is in New York, namely their Herald Square Store. On the heels of this announcement, the company is still actively promoting its campaign featuring plus-size model Ashley Graham. At the same time, H&M has made it clear plus-sizes will be sold exclusively on their website.
It's odd that H&M isn't taking advantage of the plus-size market, when they clearly have the customer base. Perhaps it is because they want to push their other offerings aside from apparel. Statistics on how much of their sales are driven by plus-size weren't immediately available. A representative from H&M wasn't immediately available for further comment.
photo via H&M website