Hom entering the U.S. market

France-based swimwear and active brand Hom is heading across the pond to the United States.

The line, founded in 1968, is known for their stylish offerings that really speak to French style. Huber Group, which also owns Hanro, acquired the brand in 2015. The label was formerly owned by Triumph Group for 28 years.

“As a premium and innovative underwear brand in France, the time has come for Hom to seduce new consumers,” said Regine Weimar, general manager of Hom, to WWD. “This is a great opportunity for fashion conscious men in the U.S. to experience the extreme comfort and great quality of Hom styles resulting from the brand’s expert know-how and French heritage.”

The fall 2016 collection includes underwear at a price point between 26 and 49 dollars, activewear and sleepwear, and loungewear at a price point between 49 and 158 dollars, and swimwear at a price point between 72 and 120 dollars.

The line will be available at Hom's e-commerce site and at Saks Fifth Avenue.

photo:fr.hom.com