For America’s mid-range department store, Macy’s, India is a promising market where it may think of making inroads soon. Recently, the store saw 29 per cent increase in walk-in Indian customers at its stores in the US which led to 19 per cent growth in sales. Since then India has moved up from being the 28th market in terms of in-store sales to 22nd in a short span of time. India is now among the top three focus markets for Macy’s because of an increase in online sales.

High online sales prove how popular Macy’s is in New York where maximum number of shoppers are Indians. Even among the online shoppers, Macy’s ships mostly Michael Kors handbags and accessories. However, the company doesn’t have any solid plans of coming to India even though the online and in-store Indian shoppers are growing. Interestingly, India is as powerful as the Chinese customers. Interestingly, the company sells its products in rupees as opposed to dollars if the site is opened from a desktop in India.

Macy’s will open its first international store in Abu Dhabi in 2018. India is still not on its list.In China, it has tied up with Alibaba backed Tmall to open its first virtual store outside the US. It’s only recently that Macy’s has started to venture out of the US market. However, its struggling to grow in its home market.

The company plans to develop the mobile website to lure Indian customers. The company used shipping incentives for those who haven’t shopped with them before.





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