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Joseph sizes up global expansion


Joseph sizes up global expansion

By Vivian Hendriksz

Dec 4, 2015

London - British fashion label Joseph has its sights set on expansion - both within the UK and internationally, as the brand aims to open stores in Beijing, Singapore and London over the next eight weeks,

Following the opening of its debut store in China earlier this year, Joseph aims to open another store in Beijing this month as well as its first store in Singapore, which is slated to open December 10. The store openings are part of Joseph global expansion scheme, as the brand aims to open 12 additional stores in mainland China over the next five years.

"Joseph already has a strong presence in Asia, notably in Japan and South Korea, and this year sees the opening of two stores in Beijing and the first store in Singapore," said chief operating officer Takehiro Shiraishi to WWD. Joseph also aims to open additional stores in the United Emirates and the Philippines next year as its retail network continues to strengthen.

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"The expansion of our network in Asia feels like a natural progression, catering to the response of both our international buyers and the consumer. Alongside the planned openings in Asia, we will be focusing our attention on the U.S. market," he noted, adding that Joseph is set to present its pre-fall 2016 women's wear collection in New York for the first time and open its fourth store in Miami at the end of next year.

Joseph's international expansion comes as the brand prepares to open its début brick-and-mortar men's wear store on Savile Row next month. The 1,184 square foot store marks a new chapter for the brand as well as its official push into the men's wear market. "Savile Row is an incredible location, steeped in rich history, recognized for offering the best men’s wear in the world," said Creative director Louise Trotter.

The premier store is slated to open in time to showcase men's Spring 2016 ready-to-wear range and accessories.