- Kristopher Fraser |
In the trend of luxury brands developing their e-commerce sphere, Kenzo has become part of the domino effect. On Wednesday the Paris-based luxury brand launched e-commerce in America, with delivery available in all 50 states. Previously, e-commerce was only available to customers in Europe.
“Ever since our beginnings at Kenzo, we have always put our online activity at the forefront of the brand’s development,” creative directors Carol Lim and Humberto Leon were quoted saying to WWD. “We are excited at how quickly the online business has grown across Europe and helped us to build a strong, loyal and dynamic community. We feel Kenzo is now ready to enter a new market, our home market.”
Kenzo launches U.S. e-commerce
Currently, Kenzo has no brick-and-mortar store in the U.S., so, e-commerce will be essential to their business growth in America. Their products were already available through sites like ssense.com, but only those items selected by Sense's buyers for the site were available. Now, Kenzo can open their entire array of offerings to U.S. customers if they choose to make all items available for purchase online.
Kenzo.com was designed through a partnership with Itelios and Big Youth, who helped the brand develop and integrate the site. The site was recently updated to include branded content, and revamped so e-commerce offerings would be updated twice a month. Fans of Kenzo who are already looking forward to the holidays will be happy to know that the holiday capsule collection was one of the first things made available on the site.