Kith's new redesigned Brooklyn store

On Monday, August 24, 2015, Kith opened their new redesigned store in Brooklyn on Flatbush Avenue. The newly remodeled store was done in collaboration with architecture firm Snarkitecture, who designed the store to be very Instagram friendly. In an era where fashion brands are only as good as their Instagram presence, Kith made sure to have an Instagram friendly aesthetic down to a T.

Upon entering the redesigned Kith store, shoppers are greeted by a Kith logo on a white marble herringbone floor. On the ceiling there are 750 suspended cast-Air Jordan II sneakers, an idea inspired by Kith's Manhattan store which features suspended cast-Air Jordan I sneakers. This winter, Kith will also be opening a women's store that will open in SoHo on Bleecker Street that will be ordained with suspended cast-Air Jordan III sneakers.

Kith redesigns their Brooklyn boutique

In the store, footwear from Nike, Asics, Buscemi, and Adidas are displayed behind glass walls. On the other side of the glass wall, Kith has merchandised apparel from brands including John Elliott + Co, Off-White c/o Virgil Abloh, and Y-3. A VIP and personal shopping room that's accessible to 50 card-carrying friends and family members of the brand is located in the back of the store.

Last October, Kith expanded their Manhattan store, and now both the Manhattan and Brooklyn stores carry the same merchandise. The Brooklyn store will now carry Kith's in-house brand, which Kith is hoping to turn into a bigger part of their business. Kith is no longer just a hip New York and Brooklyn boutique, they are growing into a major retail player.