Knot Standard opens tenth showroom

Custom menswear clothing brand Knot Standard has announced the opening of its tenth showroom with its arrival in Atlanta as part of the brand's strategic 2019 expansion plan. Located in the heart of Buckhead, Knot Standard Atlanta will continue to provide the brand's custom clothing with its very clientele heavy model.

Knot Standard joins a group of upscale retailers and restaurants in a newly renovated retail property, located at 3167 Peachtree Road, that includes Shade Store, Tootsies, OVME and SculptHouse. The 2,100 square-foot space features state-of-the-art, voice-activated Style Walls that display product offerings and customization options and personalize the showroom for each customer, resulting in an elevated consumer experience.

"As the third fastest-growing city in the country and an entry point into the southeastern U.S., Atlanta was the next critical market for us as a brand," said John Ballay, CEO and co-founder of Knot Standard, in a statement. "We are thrilled to finally bring our showroom concept to the Atlanta market, a customer base that has shopped online with us for years."

The Knot Standard custom product offering ranges from chinos and casual button-down shirts for everyday wear to suits and Black Tie tuxedos for special occasions, and everything in between. The brand utilizes fabrics sourced from top Italian and English mills around the world to highly customize each garment.

The Atlanta showroom opening follows the expansion of Knot Standard's San Francisco showroom and opening of its Los Angeles location and will be one of the additional brick-and-mortar locations in 2019. In tandem with the new showroom, Knot Standard has partnered with Atlanta United FC, providing the soccer team players, coaches and staff with custom pre-game and casual apparel this season.

photo: via PR Newswire