KZ_K Studio opens new Manhattan studio

KZ_K Studio has opened a new Manhattan studio on Great Jones Street. The sustainable brainchild of designer Karolina Zmarlak welcomed guests with an intimate cocktail party and a preview of the brand’s Cool Cycle collection. Rather than think about fashion in seasons and mass producing products, the brand drops products by theme focusing on quality luxury. Cool Cycle qualifies as the brand’s next cool-weather collection, what would traditionally be a large-scale fall/winter collection for most other brands. The studio has been a long time in the making since Zmarlak launched the brand with her business and life partner Jesse Keyes in 2009. Now, with a continued focus on direct client relationships, this studio is literally opening new doors. Keyes weighed in on the brand’s studio opening for FashionUnited.

Why did you decide to open this studio?

One of our brand pillars is to employ an "architecture studio mentality," which essentially means digging deep into understanding, connecting with our clients, and becoming friends in a community. That mentality was imbued in me from my earliest years, learning from both my architect father and grandfather, in how they would spend years with a single client relating, dialoguing, and creating a design, and ultimately together.