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Lands' End opens second store in New Jersey

By Kristopher Fraser

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Retail

Lands' End is expanding their retail footprint with a new store in Northern New Jersey at The Outlets at Bergen Town Center in Paramus. The new store opens in time for the holidays (the highest retail traffic time of the year), and offers the iconic brand's apparel, outerwear and holiday gifts for men, women, and kids. The Grand Opening celebration begins with a ribbon-cutting ceremony by members of Paramus Regional Chamber of Commerce on Saturday, November 10, at 10:00 a.m.

"We're so excited to be a part of the community and look forward to making holiday shopping easier for families," said Claudia Mazo, senior vice president of retail at Lands' End, in a statement. "Our loyal shoppers in New Jersey and the convenient shopping location make Paramus a great place for our new store concept."

The new concept offers digital technologies—such as checkout anywhere in the store and a digital kiosk—that make shopping easier. For example, at the kiosk, shoppers can find the full Lands' End collection of holiday gifts for the entire family at landsend.com. Holiday-themed gift boxes are available for free to help make gifting easier. Store orders come with free shipping and all orders can be returned to the store free of charge. All items are backed by the company's Guaranteed. Period. return policy — if a customer isn't satisfied with a product, they can return it for an exchange or refund.

The Paramus store is the fifth that Lands' End has opened in 2018. Earlier this year, Lands' End opened new stores in Bridgewater, New Jersey, Staten Island, New York, Kildeer, Illinois and Burlington, Massachusetts. This brings the total number of Lands' End stand-alone stores to 16 locations in the U.S.

photo: courtesy of Lands' End
Lands End