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Macy's announces plans to launch curated digital marketplace

By Kristopher Fraser

Nov 19, 2021

Retail

Image: Macy's

Macy’s, Inc. has announced plans to launch a curated digital marketplace to expand the company’s omnichannel approach. The new marketplace will expand the company’s assortment in existing categories and brands and introduce a range of new categories, by enabling carefully selected third-party merchants to sell their products on macys.com and bloomingdales.com.

“Today’s announcement is an exciting next chapter in our digital evolution. The marketplace platform will further accelerate our Polaris strategy and unlock new opportunities for sustainable and profitable growth. Our digital business is targeted to generate 10 billion dollars in sales by 2023, and we expect the new marketplace platform to produce incremental revenue on top of that target,” said Matt Baer, chief digital and customer officer at Macy’s, Inc, in a statement. “The marketplace platform will enable us to expand our assortment at a low incremental cost, while giving Macy’s customers easy access to even more product selection to meet their diverse needs.”

Macy’s, Inc. is partnering with Mirakl, an enterprise marketplace technology company, to power the platform. Mirakl’s seller tools will enable sellers to easily monitor, drive and grow their businesses within Macy’s curated parameters. The marketplace platform is expected to launch in the second half of 2022.

“To be a retail leader in today’s economy means balancing two imperatives: staying true to the trusted brand DNA that your customers value, while also anticipating and rising to meet their evolving expectations. It’s a pleasure to partner with Macy’s, a retailer that both understands the potential of marketplaces to positively transform a business and has the vision, ambitions and strategy to fully reap the benefits,” said Adrien Nussenbaum, co-founder and co-CEO of Mirakl, in a statement.