Madewell launches Hometown Heroes Collective to support American Artisans

As the slow fashion and artisan movement continues to grow at a steady rate, larger retailers are now taking part. Madewell, in partnership with Nest, a non-profit organization aimed to support artisans and ethical work environments, has launched the Hometown Heroes Collective. The new collective is an expansion of the brand’s Hometown Heroes program, which was originally established in 2010 as a way to offer independent designers a larger platform for the U.S. market.