Matsuda hosts first pop-up in 15 years in DTLA
By Sara Ehlers
Sep 17, 2015
Japanese brand Matsuda just recently opened a temporary pop-up shop in Los Angeles’ art district.
The menswear label Wittmore hosted the Matsuda brand for a temporary display space. Wittmore is known as an e-tailer that recently opened its second bricks-and-mortars store in downtown Los Angeles earlier this summer. The space occupies about 1,000 square feet and has an interior aesthetic that derives from a rustic and modern vision. The company carries brands such as Levi’s, Stanley & Sons, Officine Generale, and more. Matsuda, known for its sleek, chic eyewear choices is a complimentary addition to the mix. “It has been a passion project of ours to showcase [Matsuda] in such a way that truly represents the art and style behind the brand,” said James Kisgen, chief executive officer of Matsuda. The pop-up has its display of sunglasses showcased in the Arts District with pieces ranging from 380 to 1,500 dollars in retail, with most styles in the 500 dollars range. Styles include sophisticated, monochromatic tones with a simplistic Japanese-infused feel. Although the brand has been developing for over 40 years, this is the company’s first retail expression in 15 years. The pop-up will stay open for the entire month of September.
The brand Matsuda relaunched a couple years ago. Established in Japan, the company’s merchandise is all handcrafted and created in Japan. Craftsmen are actively involved in the process, overseeing every step. The brand has pieces that include material such as 24kt gold, sterling silver, and titanium. The glasses have hand-engraved imprints and subtle decorative elements.