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Men's clothing rental company Seasons to expand

By Kristopher Fraser

Nov 19, 2020

Clothing startup company Seasons, a clothing rental company for menswear, will be officially expanding tomorrow. The company, which is just one year old, will be adding technical updates, including becoming fully functional across mobile and web, expanding their product offerings, and courting new members for their monthly membership program.

The company has raised 4.3 million dollars from investors including Kanyi Maqubela of Kindred Ventures, Alexis Ohanion’s Initialized Capital, Notation Capital in Brooklyn, and Rapper Nas’ personal investment fund. Season’s is expanding brand accessibility exclusively from New York City to a piloted membership model to select cities by zip codes including Atlanta, Los Angeles, Chicago, Austin, Phoenix, and Minneapolis. After analysis of what works

After assessing their business model over the past year, Seasons is now offering 1-2 items for a month’s rental agreement, providing customers the option to wear, wash, or dry-clean products ahead of returning them to the brand. The two subscription tiers include Essential and All Access. The Essential tier allows for 1 item per month at 65 dollars, 2 items per month at 95 dollars, and 3 items per month at 125 dollars. The All Access tier allows for 1 item per month at 105 dollars, 2 items per month at 145 dollars, and 3 items per month at 175 dollars.

Some of Seasons’ brand partners include Auralee, Bode, Casablanca Paris, Craig Green, Deveaux New York, The Elder Statesman, Jacquemus, Judy Turner, Keenkee, Landlord, Marni, Martine Rose, Nanushka, Our Legacy, Phipps, Rhude, and Wales Bonner.

Seasons is also enhancing its platform by adding a customer feedback option that will then be shared with brand partners. Seasons will continue to provide users and potential members with application updates, city expansion and product discovery monthly.


photo: courtesy of Sandrine Charles Consulting