- Kristopher Fraser |
After the opening of their new Madison Avenue store in New York City, Mezlan has announced that they will be partnering with The Tailory New York to promote the custom shoe collection, Impronta.
For the introduction of their new line, Mezlan sales associates will be taking extra time with customers to measure their feet and collect a number of critical measurements for the perfect fit.
The two brands will come together to host regularly occurring events at the Mezlan New York store on Madison Avenue, where they will be giving away gift bags to honor all the stylish men out there. There will also be a prize drawing for a custom suit jacket from The Tailory and two 300 dollar gift card giveaways from Mezlan, along with complimentary drinks and on-site personalized service.
Mezlan and The Tailory NY promoting custom shoe collection
In an era where people want more unique experiences from their shopping experience, Mezlan couldn't have chosen a better time to launch this program.
"We at The Tailory New York are thrilled to be working with Mezlan," said Shao Yang, founder of The Tailory. "Our bespoke suits paired with their handcrafted shoes create the perfect outfit from head to toe."
“With shared goals of craftsmanship, quality, and luxury, this partnership will illustrate that we want only the best for our clients," said John Benscoter, store manager of Mezlan New York. "We look forward to collaborating with a like-minded brand when it comes to unique custom fit for men."
Despite the tough business brick-and-mortar stores are facing, Mezlan has stated that in spite of the retail climate, they are doing very well with this seventh store opening in New York. The retail store compliments their wholesale and online business by getting them in front of their existing and potential customers.photo courtesy of Amconyc