Naked Brand Group Inc. launches women’s intimates collection

Naked Brand Group Inc. has launched its women's intimate apparel collection, which will be available both online and at major retailers across the US in the coming weeks.

Designed by Carole Hochman, CEO of Naked Brands, Naked's first collection of women's intimates consists of Naked Luxury intimates, made with premium fabrics; and Everyday Naked, that comes in premium Pima cotton stretch fabric sourced from Peru.

Under the leadership of Hochman, Naked is furthering working on making products that are close to the skin fit, feel and function.

Currently, the company’s men's inner wear products are available through leading North American department stores and online retailers, including Nordstrom, Inc.,Hudson Bay, Holt Renfrew, Amazon.com, and BareNecessities.com.

Likewise, the company will launch a new line of intimate apparel, sleepwear, and lounge wear designed to be responsive to the lives of active women.

Naked Brands continues to position themselves at the forefront of the intimate apparel sector with strategic partnerships and highly anticipated product launches. Currently, the company has plans to expand into other apparel and product categories, with the intent of becoming a global lifestyle brand for both women and men within an estimated 110 billion dollars market, that can exemplify the mission of the brand.

"My entire career has been focused around women's intimate apparel and I know women want to feel comfortable and sexy in their underwear," said Carole Hochman, CEO of Naked Brands.

"Naked's intimates address the needs of the modern woman, making comfort and quality our primary focus with contemporary silhouettes and beautiful fabrication to create garments that we believe would make any woman feel sexy and confident. We are so excited to make these available to customers,” added Hochman.