Naked launches men's loungewear collection

Naked, which has been known solely for their innerwear, is finally expanding their offerings. Men's loungewear will be launching on the company's e-commerce site today, and will also be available at select Nordstrom stores this season. The line includes loungepants, short sleeve tops, and long sleeve tops.

The loungewear launch follows the introduction of Naked's women's loungewear collection for fall. The collection features Naked's super soft fabrics that helped make the brand so popular.

Carole Hochman, who joined the brand in 2014 as Chief Executive Officer and Chief Creative Officer, has helped the label quickly expand. Their men's offerings have seen a whopping 119 percent increase in growth from the first half of the year since March 2014. The brand has also recently launched at Dillard's and Nordstrom Vancouver.

This fall, the line will also be available at Bloomingdale's for the first time at select Bloomingdale's stores and on bloomingdales.com. Bloomingdale's will also be carrying Naked's women's wear line for spring 2016.

Dillard's will help Naked improve it's presence in the South, while Bloomingdale's will certainly do big things for their business in New York, Florida, and California, home to some of Bloomingdale's top stores. With impressively growing sales figures, Hochman's strategy for the brand is certainly working.