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Nasty Gal set to open first UK pop-up boutique

By Vivian Hendriksz

Oct 25, 2017

London - Nasty Gal is set to make its physical debut in the UK next month. The US etailer, which was previously acquired by Manchester-based label Boohoo earlier this year, is set to open its first pop-up store in London on November 2.

Located at 3-4 Carnaby Street, the 2,740 square foot store marks Nasty Gal first bricks-and-mortar store opening outside of the US. The pop-up, which will be housed at a former American Apparel store, is set to offer Nasty Gal’s new Studio collection, as well as its Autumn/Winter 2017 clothing and accessories collections.

The pop-up store offers UK customers the chance to try on Nasty Gal products in store before choosing to have their purchases delivered to the store the next day for pick-up or to delivered straight to their home. Customers will also be able to order additional items online as well.

The Nasty Gal pop-up is set to run from November 2 to November 29, and will host live music played by DJs, as well as weekly events such as Nasty Gal x Benefit Brow bars and live talks with industry influencers. Nasty Gal’s Studio collection will launch in the pop-up on November 7, and include key items such as embellished velvet jumpsuits maxi dresses gowns.

Photo: Nasty Gal, website