Nautica has opened its first U.S. pop-up shop in New York City's Flatiron District. The shop has opened on 19th Street, several blocks away from New York's Union Square. The store carries both men's and women's style, marking the return of Nautica women's wear to the United States.

It also offers some of the brand's higher priced offerings like cashmere for between 200 and 300 dollars. Karen Murray, VF Corp.'s president of sportswear, said that that pop-up serves as a "precursor" to the freestanding stores Nautica plans on opening in 2016.

The pop-up shop officially opened today, and will remain open through the holiday season.

 

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