- Kristopher Fraser |
Nordstrom has announced it's adding extended sizing to 30 stores and over 100 brands adding more zeros, 2's, 14's, 16's and 18's across multiple categories, including denim, dresses, swimwear, activewear and lingerie. New signage highlights the extended sizes in the participating stores.
The initiative launched at Nordstrom Century City in Los Angeles in October 2017, with participation primarily coming from denim brands including Topshop, Rag & Bone and Madewell. For holiday 2017, Nordstrom launched the initiative online with 40 brands making extended sizes. At that time, the retailer set a goal of expanding extended sizes to 15 additional stores with 60 participating brands by the spring of 2018, and is excited to have exceeded those numbers.
Despite the increase in extended sizes, Nordstrom will not be eliminating its petite or plus-size departments. Rather, they are working toward filling the gaps in sizes and integrating all sizes together for a more size inclusive shopping experience
"The industry really needed a retailer to be the voice of customers and ask for more sizes," said Tricia Smith, Nordstrom executive vice president and general merchandise manager for women's apparel in a statement. "It's been hard work and we're making progress. We're thrilled more and more brands are extending their offerings to this population of stylish women who were previously missed. We remain focused, inspired and committed to inclusivity and having more sizes available to serve customers."
Nordstrom announces extended sizing expansion to 30 stores
She added that, "Style and fashion apply to everyone. We don't view being size inclusive any differently that the need to be more inclusive across the board—whether it's ethnicity, size or body type. In our opinion, petite and plus sizes shouldn't be considered special categories. They're just sizes."
A few brands that have added sizes include Nike, Adidas, and Beyond Yoga which have added size XXL, Paige, Frame, and Mother which have added size 34, Rebecca Taylor, Theory, and ALC which have added sizes 14 and 16, and Nordstrom private-labels Halogen, Zella and Nordstrom signature which will carry sizes XXS-XXL and 0-18.
Nordstrom is further expanding the extended sizes initiative for the upcoming Anniversary Sale on July 20, with many of its own private label brands making up to size 24. For fall 2018, a broader range of size-inclusive mannequins designed exclusively for Nordstrom will be rolled out in the 30 stores to help create a size inclusive shopping experience. The retailer will also be working on expanding the range of sizes available from its European brand partners.
A few of the locations that will be getting the extended sizes include King of Prussia Mall, Michigan Avenue, The Westchester, Tysons Corner Center, Mall of America, and Westfield Montgomery.photo: via PR Newswire