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Nordstrom stages Mach & Mach pop-up

By Kristopher Fraser



Image: Nordstrom
2000s nostalgia appears to still be trending for the moment. This is evident by the Mach and Mach “Y2K Fantasy” pop-up at New York City’s Nordstrom flagship store. There has long been talk of high heels eventually going the way of the dinosaur, but au contraire. Technavio reported that the global high heels footwear market is expected to grow at a CAGR of 1.35 percent between 2020 and 2025. While that isn’t huge growth, it is evident that people are still loving their high heels.

If any more evidence is needed, just take a look at Carrie Bradshaw in the Sex and the City reboot series “And Just Like That”, where (spoiler alert) part of her reluctance to get back surgery is based on her opposition to temporarily wearing shoes that aren’t heels. After being trapped in the house due to the ongoing COVID-19 pandemic (which will hopefully downgrade to an epidemic soon), customers are begging for party shoes again.

Mach & Mach has made a splash with their party-girl-ready luxury bow heels. Now through April 3, customers can immerse themselves in the party pink world of the high heel-centric brand at the Nordstrom NYC flagship’s Center Stage pop-up. The Georgian brand's shoes have been referred to as “Cinderella” shoes, and they have already developed a cult following.

The Nordstrom NYC Center Stage has been transformed into a dreamy, Y2K fantasy-themed universe that looks worthy of an Elle Woods Barbie doll or Paris Hilton. Customers will have the opportunity to shop a range of exclusive pieces from Mach & Mach’s party chic apparel and accessories, all featuring their glittering signature bows.

The Mach & Mach stage features exclusive and newly released ready-to-wear pieces including embellished blazers, skirts, tops, and minidresses, alongside a section of completely new styles of handbags, jewelry, belts, and shoes with satin, PVC, and crystallized details. Price points for the capsule collection products range from 360 dollars to 1370 dollars.

“We are incredibly excited to be partnering with Nordstrom on their Center Stage pop-up,” said Mach & Mach co-founders Nina and Gvantsa Macharashvili in a statement. “This marks the first time a U.S. department store will house our full collection of RTW, footwear, accessories, and jewelry. We’re excited to share our shiny and colorful designs in an environment that perfectly echoes our brand vision, one that is heavily influenced by Y2K fashion.”

“We are excited to highlight the glittering world of Mach & Mach through our latest Center Stage at Nordstrom NYC,” said Rickie De Sole, women’s designer fashion and editorial director at Nordstrom, in a statement. “We look forward to introducing customers to our exclusive capsule of the brand’s signature statement-making shoes and have them experience the brand’s ready-to-wear collection for the first time.”

Image: Nordstrom
Mach & Mach