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Plein Sport to open retail experience pop-up store in SoHo, New York

By Alissa Schumacher


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Plein Sport Pop-Up; BFA

Luxury sportswear brand, Plein Sport, opened its newest pop-up store in Soho, New York as part of a global expansion strategy.

The pop-up store revealed its doors on February 9 at Spring Street and will be open for three months, giving customers plenty of opportunities to visit and shop. Under the motto ‘Re-EVOLUTION’, the opening event hosted performance content of the American rapper Jadakiss, high-tech lights, and networking opportunities for people in the industry.

"Plein Sport will develop a community of people with the same goal that will become a force of motivation",

commented founder and creative director Philipp Plein.

Plein Sport has become known for its bold and adventurous approach to fashion, and its pop-up store is no exception. Being known for its attention to detail, the store’s design reflects this with unique elements and eye-catching displays like graffiti throughout the space, basketball baskets, and skateboards as seating areas. As it is supposed to demonstrate the feeling of a gym environment combined with street-style elements, the store is set to be a unique shopping experience for fashion enthusiasts, sports fans, and Plein Sport loyalists.

Located at the heart of Soho, which is perceived as one of the most fashionable neighborhoods in New York City by many, Plein Sport’s pop-up store promises to offer visitors an immersive shopping experience and a chance to get to know the brand in an innovative way. Being surrounded by a selection of carefully curated shoes and activewear, the store features a bright, open floor plan and modern fixtures to showcase these products. In addition to the merchandise, the store also provides personal shopping experiences and styling assistance with the Plein Sport team.

Philipp Plein created Plein Sport with the vision that activewear is for everybody and adapted the brand to the values of inclusion and mindfulness of the industry. “It doesn't matter where the workout is practiced; it is about being part of a community that embraces the same interests, hobbies, and passions driven to strengthen inner beauty and personal well-being. I am a big fan of Plein Sport, not because I created it, but because I love its meaning", stated Plein.

Plein Sport Pop-Up; BFA
Philipp Plein