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Reebok collaborates with Antonia Giacinti for Ventilator anniversary

By Kristopher Fraser

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Retail

In what may as well result in the death of hundreds of sneaker fanatics trampling each other to get their hands on a pair, Reebok has announced that it will be collaborating with Milan-based designer Antonia Giacinti for an exclusive 500 piece limited edition collection. The collection is being created to mark the 25th anniversary of the iconic Reebok Ventilator sneaker.

While the original design of the Ventilator was black and white, Giacinti revisited the design and added an infusion of gold that was inspired by her own boutique. The new shoe will also be accompanied by a set of laces in three different colors (white, black, and gold), and a custom made Antonia knee-sock to complete the look. For those American Reebok fans looking to get their hands on the fabulous new Antonia Giacinti Reebok’s you will have to add Milan to your travel plans.

The sneaker will be unveiled at the Antonia boutique during a cocktail party at the height of Milan Fashion Week. In addition, Italian luxury department store Excelsior will be hosting an installation inspired by the sneaker. Beginning Sunday March 1st, the sneaker will be available exclusively at Antonia and Excelsior. While Milan is a ways away, it might be worth the trip to get your hands on these highly covetable sneakers.

While sneakers don’t usually translate into “investment piece,” this collectors item is sure to prove plenty profitable in the long run. In the short run, they will be a stylish sportswear accessory wherever you go. What’s better than having a pair of shoes only 500 people in the world have anyways?

Photo: Sneaker Bar Detroit
Antonia Giacinti
Excelsior
Milan Fashion Week
Reebok