- Marjorie van Elven |
Reformation, the eco-friendly fashion label from Los Angeles with over 1 million followers on Instagram, has taken one step further in its plans to go global. Its products will be offered for Dutch consumers for the very first time at a pop-up store inside Fashion for Good’s Museum for Sustainable Fashion in Amsterdam.
Over the next four weeks, the museum will showcase fashion labels that have made “transparency and traceability” an important part of their brand DNA, of which Reformation is an example. Allbirds, La Fille d’O, Swe---S, A.BCH and Asket are the other brands on offer, a spokesperson for Fashion for Good told FashionUnited.
Launched last year, the Museum for Sustainable Fashion is the first of its kind and aims to educate visitors about how clothes are made and what needs to change so the industry lessens its impact on the environment. Fashion for Good, the organization behind the museum, is a global initiative that brings fashion companies together to promote sustainable practices and support startups coming up with sustainable fashion innovations.
Picture: courtesy of Reformation