Revolve Group opens debut permanent store in Aspen, Colorado

Revolve opened its first permanent physical store in downtown Aspen, Colorado, as the fashion retailer continues to strengthen its brand presence and reach new customers.

The debut store opening builds on the success of the previous Revolve and FWRD pop-up store that parent company Revolve Group opened in the same area last December, which drove "substantial sales."

Located in the heart of Aspen's shopping district, the new store offers customers an immersive shopping experience that reflects the brand ethos of both the Revolve and FWRD brands.

"Aspen represents the epitome of luxury, making it the perfect location for our first permanent storefront," said Michael Mente, co-CEO and co-founder of Revolve Group, in a statement.

"We are excited to bring our unique brand experience to a new audience, combining the convenience of online shopping with the personalized service and engagement that only a physical store can offer."

The first floor of the store will showcase collections from both brands. It will also offer collections from Revolve brands like HELSA, L'Academie, and Lovers + Friends, as well as other emerging designers and exclusive products designed for the Aspen community.

The second floor of the store is dedicated to FWRD and includes a selection of high-end fashion brands, FWRD Renew pre-owned bags, and accessories, including names such as Acne Studios and Isabel Marant.

In addition, the new store will host curated in-store shopping events and trunk shows featuring brands from the group's roster.

The permanent store opening is part of the group's wider strategy to offer its customers a mix of online and offline shopping experiences, providing more touchpoints for them to interact with its brands.