Sarahi Jeans adds Macy's as retailer

Sarahi Jeans has announced The Market @ Macy's, a pop-up shop featuring a variety of both up-and-coming and established brands, as a new retailer for April 2019. The Market @ Macy's is located inside select, high traffic Macy's stores, with each brand featured for a confined time only. The Sarahi Jeans retail experience went live April 7, 2019, at stores in Seattle, Boston, Detroit, Atlanta and Los Angeles. On May 5, San Francisco will be added with Ft. Lauderdale following on June 2.

Founded in 2009 by Suzette A. Kelly, Sarahi Jeans is a full range of denim for women from straight size to plus size. "My passion for designing denim stems from years of buying jeans that never fit correctly," Kelly said in a statement. "It was a daily struggle just to pull them on to wear out of the house. Jeans are meant to hug a woman in all the right places and too many brands cater to a specific body type. It's no secret our bodies aren't created equal. That's what made me want to find #ThePerfectFit."

Sarahi Jeans offers two signature, patented cuts. Italian made, the Signature Collection retails 180 dollars to 220 dollars and is shaped with a "V" on the front rise. After rave reviews and popular purchasing, many women requested Sarahi create a more affordable version of this form-fitting favorite. The Market @ Macy's will feature this Signature Collection spin-off at a more entry level price point. Often referred to as "the perfect fit" by industry insiders, the Curves Collection retails 59 dollars to 100 dollars and is shaped with a "C" opening on the front rise.

Both the Signature Collection and Curves Collection are available in sizes 0-24. Online only, Sarahi allows customers to customize lengths whether petite, regular, medium or tall for an additional fee.

photo: via PR Newswire