September, 10; Boston: Primark’s D Day in the USA
By Angela Gonzalez-Rodriguez
Aug 17, 2015
The Irish clothing retailer Primark has announced it is to open its first store in the United States. The shop will open at Downtown Crossing in Boston on September, 10. This would be the first of eight openings planned for the rest of the year alongside the East Coast.
Earlier this year, the British retailer said it planned to open a further seven stores in the USA and had chosen stores that were located close to areas of high-urban density and that would benefit from high levels of existing customer footfall.
To keep its affordable pricing, Primark will use a distribution centre in Pennsylvania, where the Irish chain will open its second American store later this autumn.
The Boston store at Downtown Crossing will inhabit a colossal 70,000 square-foot space, what feels like a big change from that first store of the company, which opened in Dublin in 1969.
In 1973, the firm opened its first store in the UK and branched out into Europe in 2006 with the opening of its first shop in Spain.
In the Republic of Ireland, the firm still trades under the name Penneys.