Shop & Cop: Snapchat launches dedicated shopping channel ahead of Black Friday

Where do you go for the best deals and discounts? Snapchat wants to be that place. The social app has launched a dedicated shopping channel where users can find exclusive drops and offers. The timing couldn’t be better: right ahead of Black Friday. Named Shop & Cop, the feature is only available for US users for now.

Displayed in the app’s Discover section, the deals are curated by Snapchat itself. According to Retail Dive, a partnership with Shopify allows users to stay in the app to buy products, so they are never redirected to external apps or websites.

This isn’t Snapchat’s first incursion into retail. In September, the app launched a visual search tool in partnership with Amazon, making it possible for users to search for items on Amazon by simply pointing the Snapchat camera towards a product or bar code. The messaging app has also been experimenting with shoppable ads, similarly to its biggest competitor, Instagram, who is rumored to be developing a separate shopping app.