Shopjustice.com relaunches

After speculation of what would happen with tween retailer Justice, Justice Brand Holdings LLC has relaunched a new shopping experience on shopjustice.com. The initial release features an assortment of apparel and accessory products that is expected to expand in the coming months as Back to School approaches.

“We are very excited to bring the Justice brand and products back to our customers. We have a strong connection to our customer and have been working hard over the past months to bring both Mom and girl the assortment, quality and experience they expect and are looking for from Justice. With our new website, we have made shopping for her favorite styles and products even easier.” said Brad Hollo, senior vice president of marketing and e-commerce at Justice.

The newly relaunched shopjustice.com is also expected to add new product categories including accessories, tech, and home. The company’s goal for the relaunch was to add as much newness as possible.

“Our goal is to create the best shopping experience with the best products for the tween girl, while also expanding Justice’s reach and footprint,” said Ralph Gindi, co-founder of Bluestar Alliance, in a statement. “Shopjustice.com is our opportunity to speak directly to our consumer and is an important channel to easily reach our dedicated customer, and mom, where she is already shopping – while providing the latest on trend products across a wide variety of categories.”