Snob Essentials enters e-commerce

It's perhaps every bloggers dream to turn what probably started off as a hobby into a highly profitable endeavor. Well, Tina Craig and Kelly Cook, the founders behind the popular blog "Snob Essentials" formerly known as "Bag Snob", are currently the envy of the blogging world. The two stylish women have now launched e-commerce for their popular fashion blog, a move that is sure to put them on top of the world.

Yesterday, the duo unveiled the new Snob Essential e-shop with items from their own line, including a petite pink jewel box tote to a croc-embossed duffle style. These two ladies are certainly far from being overnight successes. The duo has launched their own branded bags for HSN, and in 2011, they created a capsule collection for DKNY.

Snob Essentials now has their own e-commerce platform

Both Craig and Cook also have very extensive backgrounds working in the retail sector. Craig once owned licenses to sell U.S. bags in Asia, and Cook had her own line of handbags. Cook is currently spearheading Snob Essentials new e-commerce platform with her husband, but, they have plans to eventually build a whole e-commerce team based in New York City.

While the e-commerce team will eventually be based out of New York City, the stylish bags will be shipped from a distribution center in Los Angeles.This year, Snob Essentials celebrates its 10 year anniversary, and to pay homage to the milestone, Cook and Craig have got their most stylish designer friends to sign on to update many of the brand's signature pieces in exciting new colors and prints. The first to sign on to do this was none other than former CFDA/ Vogue winner Paul Andrew himself.

"I just hosted a lunch for him in Dallas — we’re good friends, so he was the first shoe designer we went to," Craig told fashionista.com. The collaborative piece will also be the first non-wedge platform shoe Andrew's has ever designed, and will be made in Bag Snob pink. "I’ve been begging him to do a platform for years and when I saw this shoe, I’m like, this is it, I need it," Craig added. "So when we were discussing the collaboration, he said, 'This is the shoe you should choose.'"

Andrew's won't be the only one sharing in Craig and Cook's glory, Vita Fede, the funky and innovative jewelry line, has plans for a special Mini Titan bracelet, and Derek Lam and Mark Cross have plans for collaboration pieces as well. While most Snob Essentials items are usually anywhere between 68 and 128 dollars, the collaboration pieces will have a much broader point with prices ranging from 600 dollars for a Paul Andrew platform to 2200 dollars for a Mark Cross bag.

Cook and Craig also have aspirations for celebrity collaborations, although no names have been confirmed yet. This is certainly a dream come true for longtime followers of the blog, and a dream come true for Cook and Craig as well. It's time to clear out some space in your closet, because we all know you are dying for that new Snob Essentials handbag.