Social media and e-commerce boost young designer’s talent

Young entrepreneurs in India do not own a single brick and mortar store but they are already successful in their design businesses. Their product portfolio includes everything from clothes to accessories, which are sold purely through e-commerce and social media. There are several examples of young, talented entrepreneurs, who after completing their graduation from a design school, began retailing their designs through online medium instead of joining a company to develop someone’s label.

A research by US Chamber of Commerce reveals, among today’s generation there is a trend toward personal branding, which, on its surface, appears self-promoting. Looking deeper reveals a method for young people to identify their passions and determine the most expedient path forward, rather than having others set a path for them.