Taft opens SoHo flagship

Taft, the direct-to-consumer men's footwear brand, has opened its first retail property and flagship store in New York City. Founded in 2014, the digitally native brand's standout designs, accessible price-points, and inclusive, community-centric approach have earned Taft a dedicated following with actors, athletes and influencers alike. The decision for the Utah-based brand to open a brick and mortar property in NYC was made in response to rapidly increasing demand for their shoes from their consumer base across the country.