True Classic expands its presence to 460 Target stores nation wide

Men’s direct-to-consumer apparel brand, True Classic, has expanded its retail presence to 460 Target stores nationwide.

Starting from mid-December, shoppers can purchase True Classic's popular Classic Crew in five colors, available individually or as part of an exclusive customizable bundle at Target locations.

As part of its broader strategy to enhance its omni-channel presence with key retail partners, True Classic's launch in Target marks a milestone in its ongoing retail expansion, following the opening of stores in nine major US markets over the past year.

"Since launching True Classic's first retail location in 2023, we've seen incredible demand from our customers who want to experience our brand in a hands-on way," said Ben Yahalom, CEO of True Classic, in a statement. "In entering a new phase of distribution in partnership with Target, we're thrilled that we can continue to expand True Classic's retail footprint, ensuring that each of our customers has easy access to our high-quality apparel at accessible prices."

True Classic’s launch in Target signifies a significant milestone for the menswear brand, which has achieved 500 million dollars in revenue in just four and half years. Founded in 2019, True Classic donated t-shirts to homeless veterans, shelters, and schools across the nation each month, with over 250,000 shirts donated since July 15, 2024.