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Under Armour to open first EU flagship store in Amsterdam

Under Armour is set to open its first flagship store in Europe in the capital of the Netherlands, Amsterdam. The new store, which is set to span over 1,000 square meters, will be located at 16-18 Kalverstraat and will offer the brands complete product offering, including running, golf and football gear.

Although an exact opening date for the store has yet to be announced, the store is likely to open sometime near the end of the year. Under Armour, which also operates its European headquarters in the Olympic Stadium in Amsterdam, is currently present in a number of leading multi-brand stores in Europe but is eager to establish its own retail presence.

“The opening of our flagship store in Amsterdam marks a real milestone for Under Armour,” said Chris Bate, Managing Director Europe, Under Armour in a statement. "Not only is this store located in the same city as our European headquarters, the Brand House is also located in the busiest shopping area in the Netherlands, where it provides our customers with a superior shopping experience.”

Photo: Courtesy of Under Armour