Uniqlo opens unique concept store at Disney World

Casual wear brand Uniqlo just recently announced its official date for its impending Orlando store opening. On July 15, the Japanese brand’s newest retail location will open in Disney Springs at Walt Disney World Resort in Florida.

Earlier this year, Uniqlo announced that it would open an Orlando location later this summer. The store will serve as one of Uniqlo’s bigger locations, as it will encompass 25,000 square feet and will have two sales floors. The store will have Uniqlo’s full assortment of merchandise including casual wear and LifeWear. This includes outerwear, oxford shirts, blazers, denim, and more. The first floor will be lined with products such as Premium Linen Shirts, Dry Pique Polo Shirts, and Supima Cotton T-shirts. The second floor will have a room dedicated to athletic wear and Uniqlo’s Brand Ambassadors including top golfer Adam Scott and men’s World No. 1 singles tennis player Novak Djokovic. Other areas of the flagship will also feature its LifeWear core products. Uniqlo LifeWear clothing consists of high-quality, innovative apparel that emphasizes functionality as well as comfort. Also, all of Uniqlo’s apparel reflects its Japanese heritage in design, style, and overall wear, which will be available at the new store. All of Uniqlo’s clothing will be available at the new Orlando flagship.

Because of its location in Disney World, the store will also feature a section of Disney-inspired products from Uniqlo. “We are proud of our collaboration with Disney Consumer Products, and we look forward to offering our unique retail concept and products to vacationers and locals alike at Disney Springs,” Hiroshi Taki, chief executive officer of Uniqlo USA, said in a statement. This means that an assortment of Uniqlo’s apparel and accessories will be focused on appealing to its environment with having Disney-related products.

Uniqlo opens Japanese-themed store at Disney World

The store will also retail its core products including various technologies and advanced fabrics that make Uniqlo so innovative. Some of these materials include Ultra Light Down, Premium Linen, Supima Cotton, HEATTECH, and AIRism. Additionally, staying true to Uniqlo’s roots, the brand will reflect its Japanese heritage through its displays and visuals at the store. The store will also have Japanese-inspired daily giveaways and in-store events every week that are motivated by Japanese culture. “We look forward to introducing a new and unique shopping experience, unlike any other Uniqlo store in the world, with special products...and family-fun activities for both locals and vacationers,” Taki said in a statement on Uniqlo’s website.

The Disney Springs location will be Uniqlo’s first store in the Southeast region. This will be the company’s fourth corner in the United States. Currently, the brand retails online at Uniqlo.com and at various other locations throughout the nation. Uniqlo has operating stores in places such as Los Angeles, Boston, and Seattle totaling 43 locations. As of July 15, Orlando will be one more city that Uniqlo can check off of its retail expansion list.

Photo: Uniqlo





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