Uniqlo to launch "A New Tokyo in Soho" on September 2

Uniqlo has managed to make a real name for themselves stateside. The brand has also developed a very impressive customer base in New York. They have even drawn the attention of New York's more elite fashion crowd with collaborations with Lemaire and Carine Roitfeld.

Now, the Japanese fast-fashion retailer has announced that they will be re-opening their Uniqlo store in Soho on September 2 with the theme "A New Tokyo in Soho." Uniqlo opened their first flagship store ten years ago in 2006 with the concept "From Tokyo to Soho," and they are renewing this concept and their engagement with one of New York's biggest fashion neighborhoods.

The remodeled store is intended to help Uniqlo bring more Tokyo creativity and a better shopping experience to their customers.

"Introducing the UNIQLO brand in the U.S. and opening the very first global flagship store in Soho in 2006 were important milestones in the company's plans to expand internationally. During the past ten years, Soho has evolved as an important hub of design, creativity and art, and Uniqlo too has grown in the community. 'A New Tokyo in Soho' symbolizes a celebration of our first ten years and our commitment to deepen our roots in the community over many years to come. By engaging with the neighborhood in new and exciting ways, we wish to contribute to the next phase of Soho's growth," said Hiroshi Taki, Uniqlo U.S.A. chief executive officer.

Uniqlo to open renovated Soho store on September 2

The renovated store will feature shop-in-shops, with each shop telling a story about Uniqlo LifeWear and the company's passion for innovation. For example, the shop promoting performance items such as Ultra Light Down and Jogger pants will focus on functionality. A new shop will help bring Japanese urban style together with Soho street style through items like denim and oxford shirts. This particular shop will also present the best of Japanese styling through a special partnership with* Popeye* magazine, Japan's iconic men's fashion and lifestyle publication.

To celebrate Soho's rich artistic history, Uniqlo will be having events centered around cultural moments. The store's mezzanine level will function as an exhibition space, evoking images of a Soho artist's loft and features products from SPRZ NY or Surprise New York, which is a collaboration between Uniqlo and MoMA that gives access to famous artists like Andy Warhol, Keith Haring, and Jean-Michel Basquiat.

In addition, Uniqlo will also be partnering with local stores and restaurants, and extending their relationship with local non-profit organizations such as Free Arts NYC.

Renovation work at Uniqlo Soho began in July and will continue through August. The store will close on August 22 and reopen to customers on September 2.

photo via Uniqlo website





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