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Untuckit expands retail footprint with the opening of 14 new stores by end of 2024

By Vivian Hendriksz


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Untuckit store Credits: Untuckit

New York-based apparel brand Untuckit will expand its retail footprint by opening at least 14 new stores by the end of 2024.

The first seven locations are set to open by this May across the states of California, Georgia, Florida, New Jersey, and New York, with advanced lease negotiations underway for an additional seven locations. Each new store will offer the Untuckit men’s collection, as the expansion underlines the brand’s ongoing commitment to growing its retail portfolio across the United States.

Following the store openings, Untuckit’s store count will be just under 100 locations globally. “Untuckit stores continue to be the backbone of our company,” said Chris Riccobono, Untuckit founder, in a statement. “They perform exceedingly well, and customers love them, which is why expanding our retail footprint is such a huge growth initiative for us as a brand.”

The first three stores opened earlier this March in the Los Angeles area, including locations at Brea Mall, The Shops at Mission Viejo, and the Del Amo Fashion Center. The next store to open will be within the Mall of Georgia, followed by a store in Coconut Point Mall in Florida and one in Menlo Park in New Jersey. The last new store opening will be a location at Walt Whitman Shops in South Huntington, Long Island.

Untuckit is said to use AI technology to select the location of its new stores, which are set to range between 1,400 and 2,500 square feet. This is in line with the brand’s broader strategy to implement generative AI and technology both in and outside its stores to enhance its customers' shopping experience. This includes complimentary fittings and steamings, a gift concierge, styling recommendations, and easy checkout via text.

“We believe in our retail stores more than ever. I’m incredibly excited to expand our store presence because we know customers fall in love with our product when they can touch, feel, and try on,” added Riccobono. “We’re happy to strengthen existing markets and try out new ones as well. The way people shop is still evolving post-pandemic, but we’re confident that these new stores will succeed and quickly become profitable, like all our other locations. Ultimately, we’re committed to bringing the Untuckit retail experience to everyone in America.”

Founded in 2010 by Chris Riccobono, who sought to create a shirt that looked great untucked, the brand opened its first standalone store in SoHo, New York City, in 2015. Since then, Untuckit has expanded to include 80 plus stores and 700 employees in North America.

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