Vanessa Seward pops up on Melrose Place
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Before Vanessa Seward plants a permanent location in Los Angeles, the French designer is hosting a temporary pop-up. The shop, which resides inside of A.P.C.’s storefront, will be open until next month.
The Melrose Place pop-up includes Seward’s Spring 2016 collection. Seward’s clothing ranges from denim jeans, dresses, blouses, and more. All of the pieces include feminine silhouettes with a bit of edginess in design. The contemporary line ranges in price and can retail up to approximately 895 dollars for higher-end pieces. The brand is not too far off from A.P.C.’s clientele, which also has a high price point for chic, minimalist clothing. The pop-up also will include an embroidery option for Vanessa Seward’s clothing, as reported by Racked LA. The temporary space will occupy A.P.C.’s store until March 27.
The new pop-up may be a test for the brand’s performance in the area, as the brand plans to open more retail locations this year. Earlier this month, the brand announced that it will open two more boutiques including one in Los Angeles. The luxury line also just opened a new boutique in Paris earlier this month. In the fall, Vanessa Seward will open another flagship in Paris as well.