Velasca Milano opens in New York City

Velasca Milano, an Italian brand that offers high-quality Made in Italy shoes at fair prices, has opened a store in New York City, with their first location at 250 Elizabeth Street in SoHo. With a business model that aims at creating a direct-to-consumer channel that allows for reasonably priced, handcrafted shoes, the store’s purpose is to become a neighborhood point of reference for customers. Velasca’s store are referred to as “Bottegas”, a name that in Italy indicates the small-town artisanal shops, where the relation between client and artisan is personal and goes far beyond the one-time sell.