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Veronica Beard opening Boston store

By Kristopher Fraser

Dec 28, 2020

Retail

Veronica Beard will be opening its thirteenth store in Boston in January 2021. This will be the brand’s first location in the city.

The store will be located on Boston’s prestigious Newbury Street, which is known for its fleet of luxury stores including Giorgio Armani, Loro Piana, and Chanel. The new store clocks in at 1000 square feet, and will offer Veronica Beard’s ready-to-wear, denim and footwear collections, and third-party products.

The interior decor of the boutique includes vintage artwork, rattan furniture, and a blue and camel color scheme paired with floral patterns and patchwork. Veronica Beard is one of the few brands who have opted to open a brick-and-mortar store as retailers are hoping that with the rollout of the coronavirus vaccine will lead to consumers returning to shopping in stores.

“As with every other Veronica Beard store, Boston has its own unique interior design scheme. We went for a more earthy palette and imagined a heritage bohemian vibe for the store, inspired by Boston’s history and its nautical influence,” said Veronica Swanson Beard in a statement. “We used cool mid-century rattan pieces and batik print fabrics that feel vintage and modern at the same time. The art is an eclectic mix of pieces by our friends Marco Walker and Laurie MacMillan.”

photo: via veronicabeard.com