Versace Jeans Couture opens pop-up in Fred Segal

Italian label Versace Jeans Couture has opened an eight-week pop-up in Fred Segal in Los Angeles, marking the contemporary label’s first brand activation in the US.

The limited-time pop-up will feature a five-piece capsule collection, exclusive to Fred Segal, consisting of hoodies and T-shirts, alongside a larger collection of men’s and women’s outerwear, shoes, pants, dresses, and accessories.

Brian Nyilas, vice president of men’s merchandising at Fred Segal, said in a statement: “Versace Jeans Couture is the perfect juxtaposition of streetwear and luxury, expertly mixing irreverence, playfulness and nostalgia rebirthed and reimagined for an entirely new generation.

“When the opportunity arose for Fred Segal and Versace Jeans Couture to partner for the brand’s first activation in the US, and in celebration of our own Summer of Love; it was kismet. We can’t wait to share all of the fun in store.”

The Fred Segal x Versace Jeans Couture collection is available at Fred Segal’s flagship on Sunset Blvd and online at fredsegal.com. Prices range from 195-350 US dollars. The pop-up will run until October 31.