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Vince relocates to The Grove

By Sara Ehlers

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Los Angeles - Vince has officially landed at its new location at The Grove. Relocating to a prime spot at the popular shopping location, the modern luxury label officially left its old location across The Grove's park next to J. Crew.

The store seats neatly next to elevated brand Shinola. The new space at The Grove will be two floors with both menswear and womenswear. The arrival of Vince was long-awaited from teasers at The Grove. In November 2015, the shopping center had a wall with text that read, “Vince. Opening Spring 2016.” Now that the time is here, the brand has announced that it will officially open its doors.

The store will offer “elevated materials, including custom designed bronze fixtures created to celebrate the product,” according to Racked LA. The sophisticated label’s new store currently occupies half of Nike Run’s former space. The reason for the relocation was not disclosed.

The New York-based company was founded originally in 2002 in Los Angeles.The contemporary sleek label has opened previous locations before in Southern California. Last August, the brand opened up a location in Venice. At Vince stores, the company offers lifestyle apparel with a minimalist, elevated feel. The company has expanded globally in addition to Los Angeles. Currently, The Grove is the brand’s most recent retail venture.

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