Wacoal opens U.S. store

Wacoal has made a name for themselves being a wholesale brand for Macy's, Lord & Taylor, Bloomingdale's and in Kyoto, Japan. Given their strong customer base, which spans internationally, the company has finally opened its first flagship store. Surprisingly, it's not in a market like New York or Los Angeles, but, rather, at New Jersey's The Mall at Short Hills.

The 1950-square-foot store will be targeted at the brand's younger customers with its B. Tempt'd line. The store's assortment will also include offerings for their older customers too. As more brands are target the plus size market as well and providing more offerings for full-figured women, Wacoal's new flagship store will be carrying bra sizes from A to I.

Wacoal is hoping that by having its first standalone store in the U.S. they will attract more wholesale partners. With lingerie being a 13.3. billion dollar industry growing at a rate of 3.3 percent per year, the company was actually smart to open a store in what is a challenging retail market. While other apparel categories are struggling, lingerie is still going strong.

photo: via Btemptd.wacoal.com