Social Media in Fashion

Read about the latest Social Media trends in the fashion industry.

What the social media trend #BringBack2016 looks like in fashion

There have been frequent claims recently that micro-trends are dead—farewell to 'tomato girl,’ ‘eclectic grandpa’, ‘coastal grandmother,’ and ‘mob wives.’ In their place, #BringBack2016 is trending; that year being seen as the ‘last good year’ of digital innocence, offering a break from current and future anxieties. Politically, 2016 was a...

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Fashion

The impact of parasocial relationships on fashion in 2025

In 2025, the fashion industry became more personal. Runway presentations were made more accessible through livestream parties and backstage films. Celebrities appeared more approachable, and brands increasingly established themselves as part of digital pop culture. What social media had initiated years ago—making fashion more tangible and...

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Fashion |Opinion

2025: The year luxury lost its sheen?

If 2025 will be remembered for anything in fashion, it may be as the year luxury brands discovered that belief in the idea of luxury itself is not infinite. After more than a decade of uninterrupted growth, price inflation and relentless “newness,” the social contract between luxury houses and their customers began to fray. Factory and marketing...

Fashion |marketing

The Row and strategic power of silent marketing

In a digital landscape where brands are expected to constantly show up, react, and perform, The Row continues to prove that visibility is not a prerequisite for relevance. According to FashionUnited’s Instagram Index, The Row currently counts around 2.9 million followers on Instagram. Additionally a separate analysis on brand retention shows...

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Retail

Why ultra-fast fashion's 'cheap' argument is a consumer 'scam'

Paris - The French state's fight against Shein and other e-commerce giants is initially “symbolic” and “regulatory”. However, it must be coupled with a “cultural strategy” to confront platforms that sell clothing and, above all, “instagrammable emotions”. This is according to Benoît Heilbrunn, a philosopher and marketing professor. “Shein's...

Fashion

Pinterest unveils AI-powered assistant to enhance shopping experience

Social media platform Pinterest has unveiled its first AI-powered visual-first assistant, designed to transform online shopping and discovery. The Pinterest Assistant is described as much more than a typical chatbot, but rather an AI-powered tool designed to solve the “I’ll know it when I see it" problem that a lot of people get when shopping,...

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Business

Gap Inc. launches cross-brand content creator & social media advocacy platform

Gap Inc. has launched a new creator affiliate and advocacy platform, in line with the advancement of its digital-first strategy and brand reinvigoration efforts. Over the years, Gap Inc.'s brands have linked fashion and culture through thoughtful storytelling. Recently, its media campaign "Better in Denim" became Gap's most successful social...

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Business

Inditex launches 'Inditex Tech' on Medium to share technology insights

Madrid – Breaking the mould, Inditex has surprisingly launched its own account on the Medium platform. This goes against the typical dynamics of companies, large or small, perceiving any information about their internal operations as a risk. Under the name “Inditex Tech”, the owner of Zara aims to offer in-depth content related to the...

Fashion

Debenhams Group taps Pinterest for brand awareness campaign

Debenhams Group – formerly Boohoo Group – has turned to image-centric social media platform Pinterest for a new marketing strategy aimed at building brand awareness and boosting customer growth. In what is said to be the first Pinterest campaign launched by a “group brand” in the UK, Debenhams will work with the platform on repositioning the...

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Business

TikTok creators driving luxury growth for younger consumers

TikTok is continuing to drive growth for luxury brands, especially with younger consumers and first-time buyers, through creator-generated content and peer validation, according to new data from the social media platform and research company AYTM. According to a study of more than 3,000 luxury consumers across the UK, US, France and Italy in May...

Fashion

Pinterest forecasts a boho revival and digital detox for Summer 2025

Pinterest’s 2025 Summer Trend Report signals a seasonal pivot towards rustic minimalism, nostalgia-fuelled fashion, and nature-led lifestyle choices, as digital-weary consumers—led by Gen Z—embrace tactile aesthetics and conscious escapes. The platform’s internal data reveals a dramatic uptick in searches for “digital detox” (+72 percent) and...

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Business

How TikTok is disrupting the luxury handbag market

A curious phenomenon is unfolding on TikTok, where videos of “luxury handbags” straight from Chinese factories are racking up millions of views. On the surface, these clips are merely the latest in a long line of viral content. But beneath the algorithm-driven virality lies a more disquieting reality for the global fashion industry:...