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BusinessMember

TikTok shop launches in Italy, France, and Germany – About You tests sales channel

TikTok is bringing its shopping feature to France, Italy, and Germany. Coinciding with the launch, About You is debuting its own digital storefront on the short-video platform. The Hamburg-based company is the first major online fashion retailer in Germany to offer its product range via the short-form video platform, About You announced on...

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BusinessFeaturedMember

Inside the deal: Zalando and About You founders break down the takeover

Two of the biggest online fashion retailers in Europe are joining forces. Berlin-based Zalando acquires German competitor About You for 1,1 billion euros. The surprising deal raises questions about synergies as the two companies seek to continue operating as independent brands. Here is what the CEO founders of both companies explained in calls...

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